Our Custom Newsletter is tailored to your business, no matter what it is. Tell us your business and we'll write the newsletter for you. It is composed of the following parts:

• Industry logo or your own logo (based on the style selected)
• Cartoon, Riddle, or other item of interest
• Recipe of the Month (based on the style selected)
• Joke of the Month
• Quote of the Month
• Two industry specific informative articles
• Your contact information
• A place for your monthly special

I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...

Philip Dusenberry

It's cheaper to retain your current customers than gain new ones. And repeat customers spend more. According to global management consulting firm Bain and Co., a 5 percent increase in retention yields profit increases of 25% to 100%. And on average, repeat customers spend 67% more than new customers.

Use a newsletter as a marketing piece to mail to prospective clients. Your newsletter will contain information on your business and what you offer.

Ensure repeat business by staying in touch with your customers. Show them you care on a personal level and drive this belief home with a newsletter. Create excitement and inform your customers about your new services and products. Let them know that you are an expert in your field.

Direct mail is among the cheapest ways to attract a new customer (source: eMarketer). A 2001 survey by The Pitney Bowes and Peppers and Rogers Group showed it's a an effective marketing tool. 34% of those surveyed said that direct mail is the most valuable method companies use to establish and further customer relationships, the highest rated marketing method in the survey. Respondents to the survey also felt that Direct Mail is effective at building customer relationships because it is familiar (95%), convenient (94%), interactive (93%), universal (93%), private (87%) and personalized (84%). The survey also found that, now more than ever, consumers value organizations that make an effort to communicate and build a relationship with them through the mail.

The survey discovered that Direct Mail:

• Inspires action -- Forty-five percent of the respondents said that if they received a targeted direct mailing they would mention the company to their friends, call if more information was needed (44%), open a second piece of mail sent by the company (43%), further investigate the company on the Internet (39%) and buy something being advertised (22%).
• Has a purpose -- Consumers said direct mail educates, organizes and relaxes them.
• Has positive attributes - Eighty two percent of the recipients enjoy the control in choosing when to open a mail piece, 78% appreciate its non-intrusive nature, 65% feel positive about its security, and 56% feel more involved with an organization that stays in touch using the mail.

What's the advantage? With direct mail, you communicate one-on-one with your target audience. You control who receives your message, what the message communicates, when it's delivered, and how many people you reach.